With competitive biking continuing to rise in popularity, Cosmic Barbarians was an exercise in logo design principles and wordsmithing for internal use at RAW Design Co. Leaning on mid-century modernist design such as that of Paul Rand and Herb Lubalin, this mark maintains strict geometric simplicity to enable ease of legibility and communication. The name and mark are intended to evoke feelings soaring through the cosmos by ancient methods, like that of vikings struggling for the celestial shores of Valhalla.