A relatively new startup, Gnomad Scooters is a rentable scooter service in Northwest Arkansas. Combining “gnome” with nomad, yields Gnomad’s unique name. Yet to be officially released to the public, this app-based service gives customers the ability to locate and unlock electronic motor scooters branded with Gnomad’s logo to traverse the hilly Ozark city scape.
Inspired by the client’s love for fun, quirkiness, and affinity for gnomes, I decided these unique qualities would make for the strong foundation for this brand. Drawing inspiration from mid-century modern design, the GNOMAD logo is built with simple geometric shapes to create a simple “G” that transforms into a scooter, which is then set inside of a much simpler shape, a gnome hat. Paired with Trade Gothic No. 20 and Futura Bold, this mark is timeless, making for a strong future for this fledgling company.
This brand is still in the works, so more is on the way. Stay tuned!