Mahaffey USA is a company that specializes in temporary structure rental, operating at a local, national, and international level. These structures come in a variety of sizes and styles, making them versatile in use.
In the Spring of 2016, their local department, known as Mahaffey Tent and Event Rental, needed a print ad for a pamphlet for the Ronald McDonald Red Shoe House Gala. Hosted by St. Jude Children's Hopsital, this annual event would raise money for the Ronald McDonld Red Shoe House, an on-site temporary home on the for the families of patients.
The Solution: Celebrating Togetherness
Often, families are traveling from other cities and countries to get their children the best medical help in the world at St. Jude; therefore it is important to the hospital to provide a place for those families to stay at no cost. That's where the gala comes in. Raising money at this event helps keep this house open, enabling families to stay together during these times of stress and fear. Thus, in the add below, the headlines reads "Celebrating Togetherness", a mantra that concisely tells the whole story of both Mahaffey and St. Jude. The red tones reference the color of the Ronald McDonald Red Shoe House brand while the simple composition gets the point across quickly. The background image depicts the same gala from the year prior, showing off many of the amenities Mahaffey's local department offers, most importantly the tent itself.
Mahaffey USA's national and international department, known as MAhaffey Fabrics Structures, completes much large scale clients. Working with clients such as Valero, Ford, BP, CNN, and IBM, these structures bear a wide variety of uses including environmental remdiation coverings, warehouses, barricks, concert venues, and consruction site coverings.
I was commissioned with updating maintenance guides which clients would be given, illustrating how to properly use and care for the structures as well as locating each component along with its name. Understanding the structures is mandatory for using them properly; therefore, it is important to allow customers ease of access to this information.
